Drew Brosnan

Directing marketing for a dental-supply marketplace. I was a key contributor to the venture-capital due diligence behind the investment in and acquisition of Net32, and I now lead a fast-growing team plus multiple agencies.

• Built the org’s first marketing-mix model and an ETL pipeline across 10+ ad-publisher sources, with impression, click, and multi-touch attribution via Funnel.io and GA4, and Fivetran and Snowflake into Sigma.
• Grew lifecycle LTV +20% QoQ for six months, rebuilding the program on Klaviyo and Attentive SMS and preparing for a customer data platform.
• Ran brand-lift campaigns across Criteo, Facebook, and YouTube, lifting share of voice +22% in six months, measured by survey.
• Launched an email agency, SMS, Criteo display, MNTN CTV video, and server-side Google Tag Manager, and optimized a 50,000-product catalog across Google and Facebook.
• Built an agile kanban priority system and migrated project tooling from Monday.com to Jira; led the analytics-engineering RFP for DOMO dashboards.

Seven years, progressing from Marketing Performance Manager to Senior Marketing Manager to Marketing Director. I helped scale the marketplace toward its ASX public listing and, as Director, led Search and Feed Marketing for a global two-sided market.

• As Director, led Search and Feed Marketing, a data scientist, two managers, and a coordinator, driving campaigns responsible for roughly 40% of the marketplace’s daily gross transaction value.
• Launched analytics tracking 80% of sellable products, more than 5 billion, via server and client Google Tag Manager.
• Drove 37% marketing-contract savings, more than $500K a year, by consolidating the Google Marketing Platform and Productsup across Redbubble and TeePublic.
• As Senior Manager, grew the team +100% and in-housed agency channels while running dynamic product ads across Criteo, GDN, and Yahoo at 3B+ SKU scale.
• As Performance Manager, moved the channel from fully agency-run to hybrid in-house at +20% YoY revenue, co-built an ML bidding and product-scorecard program with a doctoral data scientist, and scaled shopping feeds +2,000% to tens of millions of products.

Managed a team of three and a $30M annual ad budget across seven business functions, about a third of Macy’s yearly search budget.

• Grew attributed revenue +10% YoY to $1B annually for 2015 across paid search, display, retargeting, and product listing ads.
• Led the Marin to Kenshoo migration, saving 30% on SEM bid-management software and delivering on the holiday deadline.
• Automated testing of roughly 250,000 creatives.
• Worked in Adobe Analytics and IBM Coremetrics, and wrote Python for supply-chain inventory and intraday cost dashboards.